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Tag Archives: marketing
Practice what you preach
“Practice what you preach”. I’m sure we all know this saying. It’s an important one for getting people onside and building trust. If you can’t practice something yourself, you shouldn’t be preaching it to others. But what about preaching what … Continue reading
Posted in influencing, leadership
Tagged best practice, KNUK, marketing, Rachael Wheatley, value, visibility
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Adding value and raising your profile
Do you worry that your organisation doesn’t really understand the value that you offer? This is something that I often hear from PSLs and KMers in law firms, so to help with that, I’ve organised a workshop for my Bristol … Continue reading
Posted in Knowledge Network UK, Professional Support Lawyers
Tagged marketing, profile-raising, PSL, value
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GDPR for KMers
We had an excellent session a while ago from Claire Perry of Emplaw Online and Rachel Mulligan from The Compliance School on GDPR for beginners and KMers and I’m slightly embarrassed that I’ve only just got around to pressing publish … Continue reading
Understanding clients
You probably realise that client satisfaction affects the amount of write offs on bills, but did you know that it also has an effect on how *quickly* your bills get paid too? Yesterday I was at our KN-UK Bristol talk … Continue reading
Raising your professional profile with journalists
Many PSLs are responsible for their department’s knowledge-based marketing, which often focuses on written articles about technical aspects of the law, but should you be improving your relationship with journalists? If so, how do you know what they want from … Continue reading
Posted in Events, Knowledge Network UK, Professional Support Lawyers, speaking, Training and learning, writing
Tagged KN UK, marketing, media, speaking, top tips
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Writing in plain English (Part 3)
In this series of posts I’ve asked Sarah Fox, 500 word lawyer, all about her thoughts on how lawyers and others can write more clearly, whether that is for legal documents, emails to clients or marketing materials. Previously I’ve asked … Continue reading
Posted in Events, Knowledge Network UK, skills, Training and learning, writing
Tagged KN UK, learning, Manchester, marketing, practical skills, precedents, writing, writing skills
1 Comment
Knowledge Network UK – Bristol event dates released!
It’s our year of understanding and influencing at Knowledge Network UK and I’m delighted to announce our (very nearly!) finalised programme of Bristol events: 14th March, Dr Hugo Gaggiotti, Course Director of MBA at UWE talks about understanding issues in … Continue reading
Take social media away from marketing…
I’ve just read this interesting article about how social media is simply not giving a good enough return as a marketing tool. Brands are dull and social is the wrong place for advertising/push messages. He’s right – social media is … Continue reading
A (social media) blast from the past
I wrote two articles for Solicitors Journal about twitter for lawyers 6 years ago (you can read Part 2 here (£) – sadly I can’t find Part 1 any more!). I remember there was only one comment underneath, which, in … Continue reading
LinkedIn – 6 handy resources
I’ve been updating my LinkedIn training resources for a new client. Nothing beats setting aside an hour or two just to wander around LinkedIn and look at the different groups, different profiles and company pages and see what people are … Continue reading
Knowledge for Lawyers 