Monthly Archives: October 2012

What is the return for bespoke knowledge-based marketing?

Bespoke knowledge-based marketing, where a client gets personally tailored updates rather than a mass newsletter mailing, seems to be topic-du-jour at the moment. I think it would be really interesting to know more about the levels of increased sales, improved … Continue reading

Posted in Client-facing KM, Strategy | Tagged , , , , , , , , | 1 Comment

Do something to improve knowledge-sharing… do anything… just do something.

When I started my knowledge-sharing group in 2008, one of the first topics members wanted to discuss was “top tips for improving knowledge-sharing”. After the discussion had been going for a while, one of the members said how interesting it … Continue reading

Posted in KM, Professional Support Lawyers, Strategy | Tagged , , , , , , , , , , , | 3 Comments