Tag Archives: Butterworths conference

What is the return for bespoke knowledge-based marketing?

Posted on October 17, 2012 by knowledge4lawyers

Bespoke knowledge-based marketing, where a client gets personally tailored updates rather than a mass newsletter mailing, seems to be topic-du-jour at the moment. I think it would be really interesting to know more about the levels of increased sales, improved … Continue reading →

Posted in Client-facing KM, Strategy | Tagged , , , , , , , , | 1 Comment

Social media for PSLs

Posted on September 29, 2012 by knowledge4lawyers

I spoke at last Thursday’s Butterworths conference on Knowledge Management on the topic of using social media within knowledge teams in law firms, particularly to enable them to share knowledge on knowledge management and how to do their jobs better. … Continue reading →

Posted in Personal Knowledge Management, Professional Support Lawyers, social media, Uncategorized | Tagged , , , , , | Leave a comment