What is the return for bespoke knowledge-based marketing?

Bespoke knowledge-based marketing, where a client gets personally tailored updates rather than a mass newsletter mailing, seems to be topic-du-jour at the moment.

I think it would be really interesting to know more about the levels of increased sales, improved customer relationships, improved profitability that can be attributed to this and whether the increased cost is justified.

I’m hoping to study this for my MBA dissertation and so I am looking for some law firms who are also interested in knowing more. The research methodology will depend on the number of firms that are interested in being involved, so there is no commitment required yet.

Get in touch if you are vaguely interested and we can chat some more about it.

Firms’ concerns about privacy/confidentiality can usually be accommodated. The most important thing is that you are able to get involved soon, as the data must be collected and analysed around Easter.

About knowledge4lawyers

I am a lawyer and a Knowledge Management expert. Through The Knowledge Business I help law firms improve their efficiency and profitability through knowledge services - consultancy, training and implementation help.
This entry was posted in Client-facing KM, Strategy and tagged , , , , , , , , . Bookmark the permalink.

1 Response to What is the return for bespoke knowledge-based marketing?

  1. Pingback: Latest blog posts « Knowledge Management for lawyers

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