Category Archives: writing

Layer cakes and legal content writing

A guest article from Sue Bramall of Berners Marketing. A sponge cake is a cake, but it is not quite the same as a Victoria sandwich (with its cream filling), or a Sachertorte with its rich chocolate coating, or a … Continue reading

Posted in Client-facing KM, Professional Support Lawyers, writing | Tagged , , , , , , , | 1 Comment

Ready steady … write!

I know this is slightly off KM topic, but one of the things that I do is write textbooks. And I find it *hard*. I’m not the kind of person who can dash something off. It has to be practical, … Continue reading

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How to write in plain English

Did you know that … 80% of lawyers think their writing is above average when in fact … only 5% of their clients agree! Yesterday, Sarah Fox, 500 word lawyer, spoke to my Birmingham KN-UK group on writing in plain … Continue reading

Posted in Knowledge Network UK, Training and learning, writing | Tagged , , , | 3 Comments

Raising your professional profile with journalists

Many PSLs are responsible for their department’s knowledge-based marketing, which often focuses on written articles about technical aspects of the law, but should you be improving your relationship with journalists? If so, how do you know what they want from … Continue reading

Posted in Events, Knowledge Network UK, Professional Support Lawyers, speaking, Training and learning, writing | Tagged , , , , | 1 Comment

Writing in plain English (Part 4 of 4)

  Yesterday Sarah gave us a really useful acronym – write – to improve the process of our writing. Today, in our last discussion, I asked her to drill down some more on how to write clearly and what to … Continue reading

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Writing in plain English (Part 3)

In this series of posts I’ve asked Sarah Fox, 500 word lawyer, all about her thoughts on how lawyers and others can write more clearly, whether that is for legal documents, emails to clients or marketing materials. Previously I’ve asked … Continue reading

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Another reason why your KM database may not be working…

I read an interesting article in the Guardian at the weekend, in which Oliver Burkeman considered psychologist Steven Pinker’s book “The sense of style”. Athough this mightn’t seem relevant initially (it is a book about writing styles rather than KM) … Continue reading

Posted in KM, Training and learning, writing | Tagged , , , , , | 3 Comments