Category Archives: Client-facing KM

Layer cakes and legal content writing

Posted on September 2, 2020 by knowledge4lawyers

A guest article from Sue Bramall of Berners Marketing. A sponge cake is a cake, but it is not quite the same as a Victoria sandwich (with its cream filling), or a Sachertorte with its rich chocolate coating, or a … Continue reading →

Posted in Client-facing KM, Professional Support Lawyers, writing | Tagged , , , , , , , | 1 Comment

Taken for granted

Posted on February 7, 2018 by knowledge4lawyers

I’m a fan of “Blue Ocean Strategy” by Kim and Mauborgne. You can read my previous post here. Recently there has been a lot of talk in legal circles about disruptors and most of the chat is around what is … Continue reading →

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How much you care ….

Posted on July 4, 2016 by knowledge4lawyers
Posted in Client-facing KM, quotes | Tagged , , | 1 Comment

Writing in plain English (Part 2)

Posted on March 15, 2016 by knowledge4lawyers

Yesterday I asked Sarah Fox, the 500 word lawyer and advocate for plain English in legal writing, about whether there truly was a problem with clarity in the legal profession. Today I ask Sarah about the benefits of writing clearly. … Continue reading →

Posted in Client-facing KM, Events, Knowledge Network UK, Training and learning | Tagged , , , , | Leave a comment

A (social media) blast from the past

Posted on July 1, 2015 by knowledge4lawyers

I wrote two articles for Solicitors Journal about twitter for lawyers 6 years ago (you can read Part 2 here (£) – sadly I can’t find Part 1 any more!). I remember there was only one comment underneath, which, in … Continue reading →

Posted in Client-facing KM, Events, Knowledge Network West, Professional Support Lawyers, social media, Training and learning, twitter | Tagged , , , , , | 1 Comment

LinkedIn – 6 handy resources

Posted on May 1, 2015 by knowledge4lawyers

I’ve been updating my LinkedIn training resources for a new client. Nothing beats setting aside an hour or two just to wander around LinkedIn and look at the different groups, different profiles and company pages and see what people are … Continue reading →

Posted in Client-facing KM, Events, Internal marketing, Personal Knowledge Management, social media, Training and learning | Tagged , , , , , , , , , , , , | Leave a comment

What is the return for bespoke knowledge-based marketing?

Posted on October 17, 2012 by knowledge4lawyers

Bespoke knowledge-based marketing, where a client gets personally tailored updates rather than a mass newsletter mailing, seems to be topic-du-jour at the moment. I think it would be really interesting to know more about the levels of increased sales, improved … Continue reading →

Posted in Client-facing KM, Strategy | Tagged , , , , , , , , | 1 Comment

…but not the twitter

Posted on April 18, 2012 by knowledge4lawyers

“I like your ideas … but not the twitter … no, absolutely not… it’s a non-starter…” I have to admit that this recent comment in relation to a report to a mid-sized law firm caught me by surprise and prompted … Continue reading →

Posted in Client-facing KM, KM, SMFs, social media, Strategy | Tagged , , , , | 1 Comment

10 ways to work your knowledge

Posted on May 8, 2011 by knowledge4lawyers

One of the most common barriers to getting fee earners involved in knowledge activities is the “chargeable hours problem”: that the payback for non-chargeable time spent on KM is simply not great enough compared to the payback for the same … Continue reading →

Posted in Client-facing KM, Internal marketing, KM, Professional Support Lawyers, Training and learning | Tagged , , , | 2 Comments