Tag Archives: marketing

How to be human … a guide for lawyers

Posted on June 21, 2013 by knowledge4lawyers

I run a knowledge-sharing and networking group called Knowledge Network West (tweet with us on #KNWest) and yesterday was a session discussing how knowledge teams and lawyers can use twitter for learning, knowledge-sharing, and personal and law firm marketing. One … Continue reading →

Posted in Knowledge Network West, social media, twitter | Tagged , , , , , , | 2 Comments

What is the return for bespoke knowledge-based marketing?

Posted on October 17, 2012 by knowledge4lawyers

Bespoke knowledge-based marketing, where a client gets personally tailored updates rather than a mass newsletter mailing, seems to be topic-du-jour at the moment. I think it would be really interesting to know more about the levels of increased sales, improved … Continue reading →

Posted in Client-facing KM, Strategy | Tagged , , , , , , , , | 1 Comment

Do something to improve knowledge-sharing… do anything… just do something.

Posted on October 8, 2012 by knowledge4lawyers

When I started my knowledge-sharing group in 2008, one of the first topics members wanted to discuss was “top tips for improving knowledge-sharing”. After the discussion had been going for a while, one of the members said how interesting it … Continue reading →

Posted in KM, Professional Support Lawyers, Strategy | Tagged , , , , , , , , , , , | 3 Comments

KM irritations

Posted on May 19, 2012 by knowledge4lawyers

What irritates you in your knowledge work?  These are some of my bugbears.  Interestingly, although some of them may never be solved, some of them would at least be ameliorated by greater firm-wide awareness of what KM is and how … Continue reading →

Posted in collaboration, Internal marketing, KM, Professional Support Lawyers, Strategy, Training and learning | Tagged , , , , , , , | 1 Comment

…but not the twitter

Posted on April 18, 2012 by knowledge4lawyers

“I like your ideas … but not the twitter … no, absolutely not… it’s a non-starter…” I have to admit that this recent comment in relation to a report to a mid-sized law firm caught me by surprise and prompted … Continue reading →

Posted in Client-facing KM, KM, SMFs, social media, Strategy | Tagged , , , , | 1 Comment

10 ways to work your knowledge

Posted on May 8, 2011 by knowledge4lawyers

One of the most common barriers to getting fee earners involved in knowledge activities is the “chargeable hours problem”: that the payback for non-chargeable time spent on KM is simply not great enough compared to the payback for the same … Continue reading →

Posted in Client-facing KM, Internal marketing, KM, Professional Support Lawyers, Training and learning | Tagged , , , | 2 Comments