If I asked you to draw “knowledge sharing”, “knowledge management” or “knowledge mobilisation”, what would you draw?
I’ve been thinking about this a lot recently.
It’s so easy to say what knowledge and knowledge sharing isn’t, and which logos look trite, obvious or just plain wrong, but it is so difficult to articulate what kinds of pictures *do* encapsulate the essence of knowledge and sharing!
I’ve been leading the UK Knowledge Mobilisation Forum logo committee over the last few months and now we’ve all been through the process with a very talented designer, I am amazed and delighted at how the essence of the Forum has been captured so well in our new logo.
Tuesday 19th November is our formal “big reveal” day (I’m ridiculously excited about that – I’ll add it here, so pop back and let me know what you think) but in the meantime … a challenge for you.
I have found it a useful intellectual challenge to think about what our work might “look like” to outsiders.
My question is… what would you draw?
If you were asked to summarise your knowledge activities/team for the rest of your organisation in a simple logo, what would it look like?
I’d be really interested to know what you create. Or do you have an existing logo for your team that you are really proud of? Or do you have a sneaky idea what our UK KMbF logo could be?
(And if you fancy coming along to the conference next year – more info here)