I’ve written before about Blue Ocean strategies.

This morning I read this very interesting post about a law firm in Central Asia who decided to make a blue ocean shift and refocused their business.

It must have been a daunting prospect to change, but they appear to have created a special niche for themselves and created a business which is different to most corporate law firms, ultimately winning a prestigious international award recognising their innovative approach.

As they said themselves, they needed to accept a shift rather than a gradual change.

“A butterfly is not merely a more sophisticated version of a caterpillar, but rather a completely new organism with its own unique qualities.”

Let me know what you think about their “shift” in the comments below.

And if you are interested in Strategy and Innovation, come along to my workshops in London.

Photo by Annie Spratt on Unsplash